Business Growth Blueprint
This intensive workshop is designed to unlock your founder mindset, sharpen execution power, and build a sustainable growth strategy. Whether you're stuck at a revenue ceiling or ready to scale intentionally, this blueprint will guide you through proven frameworks and practical systems.
Designed specifically for SME founders in Bangladesh earning BDT 2M–30M monthly who are ready to break through growth barriers and scale with structure.
What You'll Learn Today
01
Growth Foundations
Master CAC/LTV economics, channel diversification strategies, and sustainable scaling principles that drive predictable revenue growth.
02
Operations & Team
Build resilient teams, implement SOPs, create dashboards, and establish a culture that supports long-term growth without founder burnout.
03
Experiments & Playbooks
Access proven templates, testing frameworks, and actionable playbooks you can implement immediately to accelerate results.
04
Your 90-Day Plan
Leave with a clear, prioritized growth blueprint and concrete next steps for the next 90 days of execution.
Who This Workshop Is For
Your Current Reality
You're a founder or business leader running an SME in Bangladesh generating BDT 2M–30M in monthly revenue. Your business is established, but you've hit a ceiling and growth has plateaued despite your efforts.
You're working across industries like FMCG, organic foods, apparel, ERP/Software, professional services, perfumes, or specialty products like meat and groceries.
Common Challenges
  • Heavy dependence on Facebook advertising with rising costs
  • Weak customer retention and limited repeat purchases
  • Lack of structured operations and documented processes
  • Single-channel marketing risk
  • Difficulty scaling beyond current revenue levels
  • Limited visibility into real unit economics
The Core Problem: Facebook Dependence
Skyrocketing CPR
Cost per result has jumped from $0.30 to $3–$7 in recent years, making customer acquisition increasingly expensive and unsustainable.
Single-Channel Risk
Putting all your acquisition eggs in one basket means algorithm changes or account issues can cripple your entire business overnight.
Team Vulnerability
Over-reliance on one performance marketer or weak internal capabilities creates dangerous single points of failure in your growth engine.
Facebook's algorithm is designed to exploit founder psychology—creating dependence while steadily raising costs. Breaking free requires intentional diversification.
Understanding True Growth
The Growth Formula
Growth = Customers \times Frequency \times Margin
Sustainable growth requires alignment across all three dimensions. You can't optimize one in isolation.
What Growth Really Means
True growth requires strategic alignment across multiple areas: acquisition channels, product offering, operational capacity, team capability, and customer retention systems.
Random revenue spikes don't equal growth. Systems create growth. Predictable, repeatable processes that consistently deliver results—that's what separates scaling businesses from stagnant ones.
Focus on building infrastructure that compounds over time rather than chasing short-term wins that don't build lasting value.
Growth Readiness Checklist
Before scaling aggressively, ensure you have these foundational elements in place. Scaling prematurely without these can cause more harm than good.
1
Product-Market Fit
Do customers love your product enough to recommend it? Are you solving a real problem with clear value?
2
Operations Capacity
Can your fulfillment, logistics, and customer service handle 2-3x current volume without breaking?
3
Cash Runway
Do you have 6+ months of operating expenses covered? Growth requires investment before returns materialize.
4
Leadership Readiness
Is your founding team prepared to delegate, hire, and manage through the complexity that comes with scale?
5
Tracking Infrastructure
Are you measuring the right metrics with accurate data? You can't optimize what you don't measure.
Setting Clear Growth Objectives
1
3-Month Targets
Quick wins and foundational systems. Focus on channel testing, team building, and operational improvements that show immediate impact.
2
6-Month Goals
Scaling what works. Double down on proven channels, expand team capacity, and refine your unit economics to sustainable levels.
3
12-Month Vision
Market leadership position. Achieve predictable revenue growth with strong retention, diversified channels, and operational excellence.

Critical Distinction: Be clear about whether you're optimizing for revenue growth or profit growth. They require different strategies and resource allocation. Align your team capacity and budget to support whichever objective you choose.
Unit Economics Fundamentals
Key Metrics Defined
  • CAC: Customer Acquisition Cost—total marketing and sales spend divided by new customers acquired
  • AOV: Average Order Value—total revenue divided by number of orders
  • COGS: Cost of Goods Sold—direct costs to produce or procure your product
  • Gross Margin: Revenue minus COGS, expressed as percentage
  • Contribution Margin: Revenue minus COGS minus variable costs (shipping, payment processing, packaging)
Most Important Metric: Contribution Margin is the single most critical number. It tells you what's left after all variable costs to cover fixed costs and generate profit. Scaling without positive contribution margin is a fast path to bankruptcy.
← Previous Slide
The LTV to CAC Ratio
3:1
Target LTV/CAC Ratio
Aim for lifetime value that's at least 3x your customer acquisition cost. This ensures sustainable unit economics with room for profit.
6:1
Ideal Ratio
Best-in-class businesses achieve 6:1 or higher through exceptional retention and efficient acquisition strategies.
Increasing LTV
  • Improve customer retention through better experience
  • Increase purchase frequency with smart remarketing
  • Boost AOV through upsells and bundles
  • Build subscription or membership models
  • Create emotional loyalty beyond transactions
Decreasing CAC
  • Diversify across multiple acquisition channels
  • Improve targeting and customer segmentation
  • Optimize conversion rates throughout funnel
  • Build organic and referral traffic sources
  • Leverage owned audience assets (email, SMS lists)
Channel Testing Framework
Hypothesis
Define what you believe about the channel, audience, and expected results before spending a single taka.
Test
Run small, controlled experiments with clear budgets and timeframes. Keep variables limited.
Measure
Track actual performance against hypothesis. Calculate true CAC, conversion rates, and contribution margin.
Decide
Scale, optimize, or kill based on data. No emotional attachment to channels that don't work.
Small tests prevent catastrophic overspending on channels that won't work for your business. This disciplined approach helps you identify truly scalable channels without betting the farm on unproven strategies.
Full-Funnel Channel Mapping
Different channels serve different purposes in the customer journey. Match your channel strategy to where customers are in their buying process rather than forcing every channel to do everything.
Why Facebook Costs Keep Rising
Auction Saturation
More advertisers competing for the same Bangladeshi audience drives up prices through basic supply and demand economics.
Creative Fatigue
Your audience sees the same ads repeatedly, causing engagement to drop and costs to rise as performance deteriorates.
Signal Loss
iOS privacy updates and tracking restrictions have made targeting less effective, forcing higher spend to achieve the same results.
Founder Dependency
Facebook's algorithm exploits psychological patterns, keeping founders trapped in a cycle of increasing spend and decreasing returns.
What To Do When CPR Rises
Don't panic and don't simply increase budgets hoping for better results. Instead, take systematic action to address the root causes and reduce platform dependence.
1
Introduce New Channels
Begin testing alternative acquisition channels like Google Search, SMS, WhatsApp, and email to reduce single-platform risk and find cheaper sources of customers.
2
Improve Creative Pipeline
Develop a systematic process for generating fresh ad creatives weekly. Test different formats, messages, and visual styles to combat audience fatigue.
3
Optimize Retargeting
Focus more budget on warm audiences who've already shown interest. These typically convert at much lower CAC than cold prospecting.
4
Build Owned Lists
Invest in growing email, SMS, and WhatsApp subscriber lists. These become valuable assets you control, reducing dependence on paid platforms.
Email Marketing Essentials
Core Email Flows
  • Welcome Series: Introduce new subscribers to your brand, set expectations, and deliver initial value to build relationship
  • Cart Recovery: Automatically remind customers who abandoned checkout to complete their purchase
  • Post-Purchase: Thank customers, request reviews, suggest related products, build loyalty
  • Win-Back: Re-engage dormant customers who haven't purchased in 60-90 days
Why Email Works
Email consistently delivers the highest ROI of any marketing channel for retention and repeat purchases. It's a channel you own, with no algorithm changes or rising costs.
Perfect for nurturing relationships over time, educating customers about products, and driving repeat purchases through strategic automation.
Email Tools & List Hygiene
Platform Selection
Mailchimp: User-friendly for beginners, good automation
ActiveCampaign: Advanced segmentation and CRM features
SendGrid/Brevo: High-volume sending at lower cost
List Cleaning
Use services like MillionVerifier or NeverBounce to remove invalid emails before campaigns. This protects your sender reputation and improves deliverability rates.
Smart Segmentation
Segment based on purchase behavior, engagement recency, product category interest, and lifetime value. Send relevant messages to the right people.

Clean email lists deliver 2-3x better open rates and significantly lower spam complaints. Invest in list hygiene before scaling send volume.
SMS Marketing Strategy
When SMS Works Best
  • Flash sales requiring immediate action
  • New city or area expansion announcements
  • Order confirmations and delivery updates
  • Time-sensitive promotions and restocks
  • VIP customer exclusive offers
SMS Best Practices
Messages must be concise, high-value, and action-oriented. Include trackable short links to measure campaign effectiveness.
The instant reach and high open rates make SMS powerful, but overuse will lead to opt-outs. Use strategically for maximum impact.
WhatsApp Marketing
98%
Open Rate
Highest engagement rate of any channel
24h
Read Time
Most messages read within one day
3x
Response Rate
vs. email for customer support
Ideal Use Cases
  • Order confirmations and shipping updates
  • Delivery reminders and scheduling
  • VIP customer nurturing and support
  • Personalized product recommendations
  • Abandoned cart recovery messages
Critical Limitations
NOT for cold acquisition. WhatsApp works best with customers who've already engaged with your brand and opted in to receive messages.
Build automated conversation flows using WhatsApp Business API for scalable communication while maintaining the personal touch that makes this channel effective.
Push Notifications
App & Website Push
Highly effective for businesses with mobile apps or high-traffic websites that can capture permission for notifications.
Perfect For
Price drops, restock alerts, flash sales, and personalized product recommendations based on browsing behavior.
Frequency Control
Requires careful management to avoid overwhelming users. Too many notifications lead to app uninstalls or permission revocation.
Voice Blast & IVR Campaigns
Why Voice Works
Voice blast campaigns are highly effective for mass promotions across Bangladesh, especially for reaching customers who may not be digitally savvy or prefer audio communication.
The press-1 interactive flows enable instant lead capture and qualification, turning broadcasts into immediate sales conversations.
This channel is particularly cost-effective for seasonal products, festival promotions, and time-sensitive offers requiring wide reach.
Implementation Tips
  • Keep messages under 30 seconds for attention
  • Use clear, simple Bangla for broad appeal
  • Include compelling reason to press 1 immediately
  • Have telesales team ready to handle responses
  • Test different times of day for best pickup rates
  • Segment lists by geography for relevance
Telesales Playbook
Shift-Based Energy
Structure work in focused 4-hour shifts with breaks. Quality of calls matters more than raw quantity. Fresh agents convert better.
Scripts + QA
Develop proven scripts but train agents to sound natural. Record calls for training and quality assurance. Continuous improvement is key.
Female Agent Advantage
In Bangladesh, female telesales agents often achieve higher conversion rates due to perceived trustworthiness and politeness.
Track KPIs
Monitor calls per hour, conversion rate, CAC per converted call, and average order value to optimize performance systematically.
Google Search & App Campaigns
Search Campaigns
Google Search targets high-intent users actively looking for solutions. These customers are further along the buying journey and convert at higher rates than cold social traffic.
Start with branded keywords (your company name) to capture existing demand, then expand to competitor and category keywords as you scale profitably.
  • Lower volume but higher intent than Facebook
  • Better quality leads with clearer purchase intent
  • Complements social media awareness efforts
App Install Campaigns
If you have a mobile app, Google's app install campaigns can be highly effective for attracting affluent, tech-savvy customers in major Bangladeshi cities.
These campaigns optimize for app installs and in-app actions, making them ideal for businesses with strong mobile experiences.
  • Target Android users in Dhaka, Chittagong, Sylhet
  • Often attract higher-income customer segments
  • Integrate with Firebase for advanced tracking
YouTube Awareness Funnel
01
Build Trust
Long-form video content allows you to tell your brand story, demonstrate product quality, and build credibility in ways short ads cannot.
02
Educate Audience
Create how-to content, product comparisons, behind-the-scenes footage, and educational videos that provide real value to viewers.
03
Retarget Viewers
Use YouTube view audiences to retarget engaged viewers with conversion-focused ads across Google and social platforms.
YouTube works best as a top-of-funnel awareness channel combined with retargeting funnels that convert interested viewers into customers over time.
LinkedIn Growth for Founders
Why Founders Need LinkedIn
Your personal brand as a founder is one of your most valuable business assets. LinkedIn enables you to build authority, attract talent, and generate high-quality B2B leads.
For B2B businesses, software companies, and professional services, LinkedIn is often the most cost-effective channel for reaching decision-makers.
LinkedIn Strategy
  • Profile Optimization: Professional photo, compelling headline, clear value proposition in summary
  • Content Cadence: Post 3-5x per week with insights, lessons learned, and industry observations
  • Engagement: Comment thoughtfully on others' posts to build visibility and relationships
  • Outbound Outreach: Use connection requests cautiously—focus on adding value first
Viber & Niche Channels
Lower Competition
While most businesses focus on Facebook and WhatsApp, Viber and other niche channels offer opportunities with less saturation and lower costs.
Premium Female Audiences
Viber in Bangladesh tends to have higher concentration of educated, urban, female users—ideal for beauty, fashion, and lifestyle brands.
Curated Lists Work Best
These channels excel with carefully segmented, permission-based lists rather than mass broadcasts. Quality over quantity drives results.
Partnerships & Collaboration
Shared CAC
Split acquisition costs by partnering with complementary brands targeting the same customer
Co-Branded Offers
Create bundle deals or exclusive offers that provide value to both customer bases
Joint Content
Collaborate on live sessions, webinars, or content that educates and engages audiences
Cross-Promotion
Promote each other's products to existing customer bases for warm introductions
Product Bundles
Create compelling package deals combining both brands' products at attractive pricing
Strategic partnerships are one of the most underutilized growth tactics among Bangladeshi founders. The right collaboration can unlock new customer segments at a fraction of normal CAC.
Ethical Lead Generation
Building Quality Lists
There are ethical ways to build targeted prospect lists without resorting to purchased databases or spam tactics. These methods take more time but deliver better results.
  • Google Maps: Extract business information from relevant locations and categories
  • Industry Directories: Use professional associations, chambers of commerce, trade groups
  • Alumni Networks: Leverage university and professional school connections
  • LinkedIn Sales Navigator: Build targeted lists based on job titles and companies
  • Public Data Sources: Government registries, trade publications, conference attendees
Use Tools Responsibly
Tools like Instant Data Scraper can help extract publicly available information, but use carefully and always comply with terms of service.

Consent Matters: Reaching out to cold contacts requires obtaining proper consent before adding them to marketing campaigns to avoid spam issues and maintain brand reputation.
Data Cleaning & Validation
Verify Phone Numbers
Use validation services to confirm numbers are active, correctly formatted, and not on DNC lists before sending SMS or making calls.
Clean Email Lists
Remove invalid emails, catch-alls, and temporary addresses. Services like MillionVerifier ensure high deliverability.
Deduplicate Records
Remove duplicate entries to avoid annoying customers with multiple messages and inflating your perceived list size.
Segment Before Sending
Group contacts by relevant criteria—location, interest, past behavior—before launching any campaign for better targeting.
Segmentation & Personalization
Treating all customers the same is leaving money on the table. Strategic segmentation allows you to send the right message to the right customer at the right time.
VIP Buyers
Your top 10-20% of customers by revenue. Give them exclusive access, special pricing, early product launches, and white-glove service.
Dormant Users
Customers who haven't purchased in 60-90 days. Win them back with special offers, new product announcements, or "we miss you" campaigns.
Discount Hunters
Price-sensitive buyers who only purchase on sale. Send them targeted promotions but don't train them to expect constant discounts.
Category Loyalists
Customers who repeatedly buy specific product categories. Send them relevant new arrivals and restocks in their favorite categories.
Conversion Rate Optimization
Optimize Landing Pages
Create focused, single-purpose pages that align with ad messaging. Remove distractions and guide visitors toward one clear action.
Improve CTAs & Headlines
Test different calls-to-action and headline combinations. Small changes in copy can produce dramatic improvements in conversion rates.
Add Trust Signals
Include customer reviews, security badges, media mentions, and social proof to reduce purchase anxiety and build credibility.
Fix Checkout Friction
Reduce form fields, offer guest checkout, add multiple payment options, and ensure mobile experience is flawless.
A 1% improvement in conversion rate with the same traffic can have the same impact as a 50% increase in ad spend—but costs nothing.
Building Retention Systems
Retention Infrastructure
  • Subscriptions: Auto-delivery programs for consumables—coffee, groceries, health products
  • Reorder Flows: Automated reminders when customers should be running low on products
  • Onboarding: Welcome sequences that educate new customers and drive second purchase
  • Loyalty Programs: Points, tiers, or membership benefits that reward repeat purchases
Why Retention Matters
Acquiring a new customer costs 5-7x more than retaining an existing one. Yet most businesses obsess over acquisition and ignore retention.
A 5% increase in customer retention can increase profits by 25-95%. Your existing customers are your most valuable asset—treat them accordingly.
Build systematic retention programs that run automatically rather than relying on one-off campaigns.
Customer Experience & Operations
Fast Delivery
Meet or beat promised delivery times consistently. Speed builds trust and drives repeat purchases.
Accurate Orders
Fulfill orders correctly the first time. Mistakes destroy customer confidence and increase costs.
Responsive Support
Answer customer questions quickly across all channels. Make it easy to get help when needed.
Fair Returns
Have clear, reasonable return policies that balance customer satisfaction with business protection.
Operational excellence is the foundation of sustainable growth. You can't scale a broken customer experience. Fix operations before scaling marketing.
Hiring for Growth
1
Performance Marketer
Someone who can manage multi-channel campaigns, analyze data, and optimize CAC across platforms. Test with a small budget first.
2
Operations Manager
Critical for scaling fulfillment, logistics, and customer service. Should bring systems thinking and process improvement skills.
3
Data Analyst
Transform raw data into actionable insights. Build dashboards, identify trends, and support decision-making with numbers.

Hiring Best Practice: Use skills assessments and trial projects before full-time offers. Set clear KPIs during probation period and evaluate based on results, not just activity.
SOPs & Avoiding Single-Point Failure
Why Documentation Matters
When only one person knows how to do something critical, your business is vulnerable. What happens when they're sick, quit, or go on vacation?
Document every important process, from how to fulfill orders to how to run Facebook ads. Make your business resilient by ensuring knowledge is shared.
What to Document
  • Customer service response templates
  • Order fulfillment procedures
  • Marketing campaign setup processes
  • Vendor management protocols
  • Financial reporting workflows
  • Product quality control steps
  • Crisis management procedures
No role or channel should be irreplaceable. Build systems that survive individual departures. This is how you create a business that can scale beyond your personal capacity.
Culture & Founder Routine
Founder Sets Tone
Your team watches everything you do. Your habits, communication style, and priorities become the company culture. Lead by example.
Weekly Rituals
Establish consistent meeting rhythms for metric reviews, strategy discussions, and team alignment. Predictable routines create stability.
Clear Communication
Over-communicate priorities, decisions, and context. What's obvious to you isn't obvious to your team. Repeat key messages often.
Dashboards & Reporting
Essential Metrics
Revenue Metrics:
  • Daily/weekly/monthly revenue
  • Number of orders and AOV
  • Revenue by channel and product
Marketing Metrics:
  • CAC by channel
  • ROAS (return on ad spend)
  • LTV and repeat purchase rate
Operations Metrics
  • Order fulfillment time
  • Delivery success rate
  • Customer service response time
  • Return and refund rates
  • Inventory turnover
Track weekly without fail. Data you don't review regularly doesn't drive decisions. Make dashboard reviews a non-negotiable weekly ritual.
Budget Allocation & Media Mix
Allocate 70% of budget to channels and tactics that are already working and profitable. These are your reliable revenue drivers that pay the bills.
Reserve 20% for testing new channels, audiences, and creative approaches. This feeds your future growth as current channels mature or saturate.
Invest 10% in long-term brand building through content, PR, and awareness campaigns. These may not show immediate ROI but compound over time.
Experiment Bank
Here are proven experiments you can run in the next 30 days to diversify channels and reduce Facebook dependence:
1
SMS Flash Sale
Send time-limited offer to segmented customer list. Test different discount levels and urgency messaging to find optimal approach.
2
WhatsApp Reorder Flow
Set up automated message to customers 30 days after purchase suggesting reorder. Perfect for consumable products.
3
Voice Blast + Telesales
Run voice campaign with press-1 option, have telesales team ready to convert interested leads immediately.
4
Google App Installs
If you have an app, test Google's app campaigns targeting Android users in Dhaka and Chittagong.
5
Influencer Collaboration
Partner with 3-5 micro-influencers for product reviews or giveaways. Track with unique discount codes.
The Scaling Playbook
Systems beat enthusiasm every time. Your excitement to grow can't compensate for broken operations or weak unit economics.
Validate Unit Economics
Ensure positive contribution margin at current scale before increasing spend. Know your true CAC and LTV.
Prepare Operations
Confirm your fulfillment, logistics, and customer service can handle 2-3x volume without breaking.
Build Team Capacity
Hire ahead of growth, not during crisis. Have the people and systems ready before scaling marketing spend.
Scale Gradually
Increase spend 20-30% week-over-week, watching for deterioration in metrics. Pull back at first signs of trouble.
Avoid burnout failure—growing too fast without systems in place leads to poor customer experience, burned teams, and often complete collapse.
Crisis & Slowdown Playbook
When revenue slows or external factors create headwinds, execute this systematic response to preserve business health:
Reduce Cash Burn
Cut non-essential spending immediately. Review all subscriptions, contracts, and overhead. Preserve runway above all else.
Double Down on Retention
Shift focus and budget from acquisition to keeping existing customers. It's cheaper and more effective during downturns.
Optimize Operations
Improve efficiency in fulfillment, reduce waste, negotiate better vendor terms. Margin improvement matters more than growth.
Communicate Proactively
Keep team, customers, and stakeholders informed. Transparency builds trust. Don't let rumors and uncertainty fill the void.
Ethical Marketing Principles
Building Long-Term Trust
Short-term exploitation of customer trust might generate quick revenue, but it destroys the foundation for sustainable growth. Your reputation is your most valuable asset.
Avoid exploitative tactics:
  • Don't make exaggerated religious or spiritual product claims
  • Never run deceptive lottery or prize schemes
  • Be transparent about pricing and refund policies
  • Don't use fake scarcity or false countdown timers
  • Respect customer privacy and consent preferences

Ethical marketing isn't just morally right—it's strategically smart. Businesses built on trust scale further and faster than those built on manipulation.
Case Study: Channel Diversification Success
The Challenge
A Dhaka-based organic food company was spending 100% of their marketing budget on Facebook, with CAC rising from $2 to $6 over 18 months. Growth had stalled at BDT 12M monthly revenue.
The Strategy
Over 6 months, they systematically diversified into SMS campaigns for flash sales, WhatsApp automation for reorders, Google Search for high-intent customers, and rebuilt their email list with proper segmentation.
The Results
40%
CAC Reduction
Blended CAC dropped from $6 to $3.60
30%
LTV Increase
Better retention from multi-channel engagement
BDT 22M
Monthly Revenue
83% growth in 6 months with same team size
Case Study: Scaling Failure
What Went Wrong
A fashion e-commerce founder saw strong Facebook ROAS and decided to 5x ad spend overnight to capitalize on momentum. Orders flooded in.
Within two weeks, the business was in crisis:
  • Fulfillment team overwhelmed, delays stretching to 10+ days
  • Customer service couldn't keep up with complaints
  • Packaging quality declined under pressure
  • Refund requests spiked to 35% of orders
  • CAC exploded as negative reviews tanked ad performance
The Lesson
The founder had to pause all marketing for a month to clear backlog, retrain the team, and rebuild systems. Recovery took 4 months and cost BDT 2.5M in lost revenue and refunds.
"I thought scaling fast was the goal. I learned that scaling sustainably is the only goal that matters. Operations before ads, always."
Key Takeaway: Never scale marketing faster than your operations can support. Test capacity limits gradually, not catastrophically.
Essential Tools & Templates
Email/SMS/WhatsApp Tools
Mailchimp, ActiveCampaign, Brevo for email. Twilio, BulkSMS for SMS. WhatsApp Business API for automation.
Scraping & Cleaning
Instant Data Scraper, PhantomBuster for data collection. MillionVerifier, NeverBounce for list validation.
CRM & Dashboards
Google Sheets for startups. Pipedrive or HubSpot as you scale. Google Data Studio for visual dashboards.
Analytics & Tracking
Google Analytics 4, Facebook Pixel, UTM builder, custom event tracking for complete funnel visibility.
All tools and templates referenced in this workshop will be provided in the community resources section for immediate implementation.
Legal & Compliance Considerations
Consent Requirements
Obtain explicit consent before adding contacts to marketing lists. Keep records of how and when consent was given. Provide easy opt-out options.
Telecom Regulations
Bangladesh has specific rules for SMS and voice campaigns. Work with licensed providers and respect DND (Do Not Disturb) registries.
WhatsApp Limitations
WhatsApp Business API has strict policies against spam. Violating these can result in permanent bans. Only message opted-in contacts.
Data Privacy Rules
Store customer data securely. Don't share or sell customer information. Be transparent about how data is used and give customers control.

Legal compliance isn't just about avoiding penalties—it's about building customer trust and sustainable business practices.
Community & Post-Workshop Support
Lifetime Learning Group
Join our private community of workshop participants for ongoing support, shared learnings, and collaborative problem-solving.
  • Monthly group Q&A sessions
  • Shared playbooks and templates
  • Peer accountability and support
  • Case study sharing and collective learning
  • Direct access to updated frameworks
Optional 1:1 Consulting
For businesses ready to accelerate implementation, limited 1:1 consulting slots are available for personalized strategy, execution support, and team training.
Included Resources
  • Channel testing calculator spreadsheet
  • Email/SMS campaign templates
  • Hiring assessment templates
  • Dashboard templates for key metrics
  • SOP documentation framework
Your 30/60/90 Day Action Plan
Days 1-30: Foundation
Priority 1: Set up tracking infrastructure—GA4, proper UTMs, basic dashboard
Priority 2: Choose and test 1-2 new channels with small budgets
Priority 3: Document 3 critical processes and begin building SOPs
Owner: Founder + Performance Marketer
KPI: 2 new channels tested, tracking 90%+ accurate
Days 31-60: Optimization
Priority 1: Scale winning channels from testing phase
Priority 2: Build first automated email and SMS flows
Priority 3: Hire critical gap role (ops or marketing)
Owner: Founder + Team
KPI: 20% revenue from new channels, CAC down 10%
Days 61-90: Acceleration
Priority 1: Full multi-channel media mix operational
Priority 2: Retention systems driving 20%+ repeat rate
Priority 3: Team operating from documented SOPs
Owner: Full Team
KPI: Revenue up 30%, operations smooth at new volume
Measurement & Tracking Checklist
Before launching any new channel or campaign, ensure you have proper tracking in place. You can't optimize what you can't measure.
UTM Parameters
Every link in every campaign must have proper UTM tags for source, medium, and campaign tracking. Use a consistent naming convention.
Pixel Installation
Facebook Pixel, Google Analytics, and any other tracking pixels firing correctly on all pages, especially checkout and thank you pages.
GA4 Configuration
Google Analytics 4 properly set up with e-commerce tracking, goals, and custom events for full funnel visibility.
CRM Integration
Customer data flowing into your CRM or database with proper attribution to source channel for accurate CAC calculation.
Funnel Tracking
Ability to see drop-off rates at each stage from ad click through purchase. Identify where you're losing people.
Team Alignment & Internal Communication
The 1-Page Team Brief
When implementing new strategies, your team needs clarity on what's changing, why, and what's expected of them. Use this simple template:
  1. What we're doing: Clear description of new initiative
  1. Why it matters: Business rationale and opportunity
  1. Success looks like: Specific KPIs and targets
  1. Your role: What each team member is responsible for
  1. Timeline: Key milestones and deadlines
  1. Support available: Resources, training, tools provided
Setting Clear Expectations
Match individual KPIs to overall growth goals. Everyone should know their numbers and how they contribute to company objectives.
Hold weekly check-ins to review progress, remove blockers, and adjust strategy based on early results. Communication rhythm is critical.

Misaligned teams execute poorly even with perfect strategy. Over-communicate until it feels excessive—then do it more.
Common Pitfalls to Avoid
Facebook Overdependence
Single-channel concentration risk is the #1 killer of growing e-commerce businesses. Diversify before crisis forces your hand.
Weak Operations
Marketing can't fix operational problems. Scaling broken fulfillment just creates more unhappy customers faster.
Poor Hiring Practices
Hiring based on gut feel without assessment or probation KPIs leads to expensive mistakes and team instability.
No Documentation
Tribal knowledge trapped in individual heads creates fragility. One person leaving can cripple operations.
Dashboard Neglect
Not reviewing metrics weekly means you're flying blind. Data you don't look at doesn't drive decisions.
Your Next Steps
Immediate Actions (Next 48 Hours)
Choose your top 3 priorities
From everything covered today, select the three actions that will have the biggest impact on your business right now.
Join the community
Get access to templates, connect with other founders, and stay accountable to your implementation plan.
Set up your dashboard
Even if it's just a Google Sheet to start—begin tracking the metrics that matter most to your growth.
Remember
Growth isn't about doing everything—it's about doing the right things consistently. Systems beat enthusiasm. Start small, measure everything, scale what works.
"The best time to diversify was 12 months ago. The second best time is today."